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Few fashion companies can boast as extensive and influential a history as Levi Strauss & Co. Responsible for introducing the famous blue jean into the wardrobes of millions of people all over the world, the Levi’s brand is synonymous with quality and style. Created back in 1853 by Levi Strauss and his partner Jacob Davis, the original design brief was to create a hard-wearing trouser for industrial workers, cowboys and coal miners. Now Levi’s are one of the world’s most popular fashion brands, with their trademarks trousers available in various different styles and colours. Throughout its long business history, Levi’s has been careful to maintain a social responsibility programme, ensuring all workers are treated with the respect they deserve, and giving back to local communities They are also constantly striving to create sustainable sources of cotton, while reducing the impact they have on the environment.